Changing the agricultural paradigm will require new approaches. Ashoka Changemakers recently launched a new initiative that represents their evolution in thinking about how the industrial agricultural system should be evolving—democratically, and with a focus on nutrition and wellness, as opposed to maximized production.
Through their "Nutrients for All" initiative, Ashoka sees tremendous opportunity in economic and social transactions based on the creation, flow and absorption of healthy nutrients as they weave through the environment, agriculture, foods and human health.
Ashoka announces the launch of "Nutrients for All," a movement to encourage leading social entrepreneurs and innovators to look at nutrients as the core deliverable and to design direct nutrient interventions at each stage of the agricultural and food value chains—in ecosystems, farming, food production, and wellness.
The campaign includes a series of Google+ Hangouts that will take us on a journey to understanding the role of each sector and actor in building a “Nutrients for All” world. Join us as we feature stories and conversations between thought leaders, experts, innovators, and media gurus from a wide range of fields, culminating in the launch of a global search for new ideas and innovations in April of 2013.
Keep the conversation going on Twitter! Just follow the hashtag #nutrients4all.
"Making more health" is a long-term initiative with the goal to improve health in communities around the world by identifying and supporting the most promising solutions to challenging health problems. Since 2010, Boehringer Ingelheim and the non-governmental organisation Ashoka are working together in a global partnership. Together with our partner Ashoka we engage actively in single social entrepreneurship projects. Ashoka displays competence in creating change and comes with the network and know-how to identify and to advance social innovators. Boehringer Ingelheim is competent in the healthcare and business sectors. We can provide the social entrepreneurs with a great deal of experience in professional project management. Furthermore, we support the entrepreneurs with our skills, experience, and network. This way of collaboration forms a win-win situation for everyone: For our fellows, for Ashoka and Boehringer Ingelheim.
The first time I knew I was on the right track was attending the Social Good Summit in 2012 hosted by the UN Foundation. I was a member of the Ashoka team that arrived to the conference and I had the incredible opportunity to meet one of my heroes, Dr. Muhammad Yunus who happened to be my favorite Ashoka Fellow.